Study: Editors sometimes don't quite get it

I was going through some things and came across this clipping, which I wanted to scan before it got any more yellowed and wrinkled. It's a favorite, and it still makes me laugh, even now that I am in a position to come up with equally perceptive headlines of my own. (If you click on it, you can make out the story, but the basic point is that the average college athlete drinks more than the average non-athlete student.)