A surprisingly interesting site
After their having put together some ridiculous commercials (sometimes funny, sometimes in questionable taste, often both) and some ridiculous web-toys (ditto), I approached whoppervirgins.com with a great deal of skepticism, but figured I had to see what it was.
Having watched the video, my theory is that the usual gang of wise-asses came up with the idea, but that, by the time it was assigned to someone who could actually accomplish it, there was a change in how they approached it. I really expected some condescending, smirking nonsense, but it looks like the people who completed the project had a good time.
And I wouldn't worry that they did much to alter the pristine cultures of the people they visited. We in the West have done considerably worse, and generally with far more noble intentions.